KUALA LUMPUR: YTL Communications Sdn Bhd is collaborating with Radio Television Malaysia Bhd (RTM) and Media Prima Group’s unit Primeworks Studios Sdn Bhd to create synergy in the provision of content using 4G mobile Internet architecture.
YTL Communications Sdn Bhd executive chairman Tan Sri Francis Yeoh said the company would host RTM and Media Prima group’s channels through its hybrid television slated for launch in November next year.
“We will market and and capitalise on their (RTM and Primeworks Studios) existing local content,” Yeoh said.
He said the hybrid television would be powered by YTL Communications’ 4G mobile Internet architecture and boosted with its Yes 4G Mobile Internet with Voice.
“Another area of collaboration we are discussing on is to look into undertaking possible joint biddings locally and internationally to bring even more relevant content to all Malaysians,” he told reporters after signing a memorandum of undertaking with RTM and Primeworks Studios yesterday.
Yeoh said the agreements also included the possibility of the partners jointly creating new productions for local and regional broadcast.
“We are working side-by-side to provide quality content and to make it relevant to all Malaysians to adopt broadband at a faster rate. This is what a true nation-building exercise is all about,” he noted.
The hybrid television service was expected to cost RM1bil to RM2bil to roll out.
Besides RTM and channels under Media Prima, Yeoh said the company would also consider content from other independent producers to give consumers more options.
He said the next-generation TV service would enable content providers to deliver new and innovative services, create work opportunities for Malaysians, particularly in the information technology industry, and also serve as a distribution platform for content as well as new application services.
RTM director-general Datuk Ibrahim Yahaya said: “With YTL’s next generation TV service, we can accelerate the Government’s plan to digitise broadcasting by 2015.”
Ibrahim said the collaboration boded well for Malaysia’s content industry as it would spur digital media creation for local and regional markets.
Media Prima managing director Datuk Amrin Awaluddin said: “We want to make Malaysia a regional hub for digital media and content.
“I’m positive that through our existing content and new productions, coupled with our collaboration, we can grow the service to cater not only the local market but also billions of people across Asia-Pacific.”