Innovation is the new black

IT’S the word du jour, it’s a fashion statement, it’s a mantra: “innovation, innovation, innovation”. One might be forgiven for imagining that by saying it often enough, heaps of lovely, creative ideas would gush unstoppably forth. Ah, but this is not the case, is it?

You see, while many important people talk about innovation and just how vitally important it is, they haven’t told us how to do it. Very frustrating. So perhaps, here and now, we should take a helpful stab.