WHEN I read the Information, Communication and Culture Minister saying, “There is too little of the Asean and Malaysian face on billboards in the country,” I couldn’t help but wonder if he was merely reading off a script.
Advertising is not about nation-building, even though politicians would like to think so. Advertising is about selling a product or a service. If it is done wrong, the brand will suffer and nobody wins.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
