Spencer Azizul plays on the emotion in anti-smoking ad

AS this year’s Tak Nak anti-smoking campaign enters the final laps, it culminates in showing not just the physical effects of smoking on the smokers but also the emotional toll on both the smokers and their families.

Spencer Azizul Sdn Bhd, the advertising agency tasked with developing the Health Ministry campaign, began the year with graphic ads depicting diseases of smokers.