Utusan Airtime targets 5% audience growth for TV1 and TV2

UTUSAN Airtime Sdn Bhd, which is Radio Television Malaysia’s (RTM) marketing agent for radio and TV airtime, is targeting audience growth of 5% for RTM’s two television stations this year.

This would be supported by a breezier, fresher look on TV1 and TV2 and a new belting strategy to pack the stations with more exciting, entertaining and informative programmes, according to managing director Adi Satria Ahmad.