Petroliam Nasional Bhd has been a sponsor of Formula One for over a decade and its association with the sport has paid off handsomely for the company. In an interview with StarBizWeek, chairman and CEO Tan Sri Mohd Hassan Marican talks about the benefits and challenges, and how F1 has accelerated its branding efforts and helped position both the company and Malaysia on the global stage.
StarBizWeek: Can you give us an overview of the impact of Formula One (F1) in Malaysia?
