KUALA LUMPUR: Popular Book Co (M) Sdn Bhd, the largest book store chain in Malaysia, is targeting sales of RM10mil for its ongoing “Merdeka Double Promotion”, which ends on Sept 1.
Executive director Lim Lee Ngoh said this was a “conservative” target given the promotion coincided with the current school holidays, the incentives given during the period and the upcoming Merdeka celebrations.
