Kuala Lumpur: The advertising industry has been regulating itself very well without much interference by the Government, says Advertising Standards Authority Malaysia (ASA) chairman Tan Sri Abdul Kadir Sheikh Fadzir.
“The measure of success of the self-regulatory process will be seen from the number of times the authorities intervene. The concept of industry self-regulation implies a certain degree of discipline, cultural and ethical norms,” he said at the launch of the revised Malaysian Code of Advertising Practice.
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