London Biscuits inks pact with Walt Disney for cartoon rights

LONDON Biscuits Bhd has signed an agreement with The Walt Disney Co (Hong Kong) for the rights to use cartoon characters for its confectionery packaging. 

London Biscuits managing director Datuk Liew Yew Ching said with the agreement, the company would be able to distribute its “more attractive” products with cartoon characters to the Hong Kong market. 

The company has been a Disney licensee since 2003 and had, in March this year, extended the licensing to use the Disney packaging in Malaysia and Singapore for another two years. 

“This allows the company to further expand its market in the former British colony, which is one of our main export destinations,’’ Liew said in a statement. 

A signing ceremony was held in Hong Kong on Tuesday between London Biscuits and an official of Walt Disney Co (Asia-Pacific) Ltd.  

Liew said the company also wanted to take advantage of the enthusiasm which Hong Kong Disneyland is generating ahead of its opening this September. 

The Disney packaging is used on the company’s cake and corn products under the Yummies brand range and would be available in Hong Kong next month. 

The characters on the confectionery packets are Mickey Mouse, Minnie Mouse, Donald Duck and Winnie the Pooh.  

 LONBISC :  [Stock Watch]  [News]

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Business News

RHB group exits asset management business in Indonesia
DNeX completes Silterra acquisition
Serba Dinamik nominates Nexia as new external auditor
Strong demand for handformers lifts ES Ceramics' revenue and profit
KLCI falls 10.91 points as regional markets slip
The path to net zero should be an integrated initiative
RAM: No credit concerns due to Edra Energy's delay in completing power plant
Gross fixed capital formation shrank 14.5% to RM281.1b
China shares tumble on regulatory clampdown; education firms selloff heavily
Oil falls US$1/bbl as coronavirus, floods threaten demand

Stories You'll Enjoy