Property Talk: A weekly column by S.C. Cheah
THE Titijaya Group threw a lavish Chinese New Year “open house” at its Subang Jaya sales office on Feb 19 and unveiled its latest serviced suites, the freehold Tiaraville.
The Klang-based property developer had built three furnished Tiaraville mock-up show units of 800, 880 and 954 sq ft size next to its property gallery at the site. However, unlike some of the “open houses” where people only go for the food, many in the crowd seemed keener to view the units and only came out when guest-of-honour Health Minister Datuk Dr Chua Soi Lek arrived.
The launch of the Tiaraville comprising 611 serviced suites and 32 retail lots follows the successful launch of its maiden project in Subang Jaya, the e-Tiara serviced apartments that were sold out within two months after their launch in March last year. The e-Tiara under Phase 1 has 304 apartment units and 20 retail lots.
The Carrefour Subang Jaya and the Menara Mesiniaga flank both projects with a total development value of about RM250mil. It is also a few minutes' walk to the Subang Parade shopping centre and the KTM commuter station.
Several executives from other property development companies were also seen mixing with the crowd and “observing” the goings on.
“Do you think they can sell?” a property sales manager asked me as he was sceptical that with the RM287 psf price tag that is slightly higher than e-Tiara's average RM280 psf, people might rather buy a house in USJ where for RM250,000 to RM280,000 one could get a 15-year-old 20ft x 60ft double-storey link house in USJ2.
However, the sales figures speak for themselves: Titjaya's business development director Charmaine Lim Puay Fung said about 60% of the 153 units in Block A had been sold even before the official launch.
There is an “early bird” discount of RM5,000 for units priced below RM250,000 and RM8,000 for units above RM250,000.
The price starts from RM222,400 for the smallest 800 sq ft unit in Tiaraville's Block A compared with e-Tiara's price that starts from RM154,800 for a smaller 617 sq ft unit.
With rampant crimes especially burglaries and robberies in urban areas, security is a high priority these days. Those who like to stay in Subang Jaya and USJ because of their many amenities and those who want the security of a well-managed condominium and good concepts might find the Tiaraville a better choice.
Another top priority when buying a home is the proximity of schools and colleges. There are many renowned educational institutions such as INTI College, Taylors College, Sunway College, Metropolitan College, Monash University, Sri KL Private School, Lick Hung Chinese Primary School, and Chee Wen Chinese Primary School near the Tiaraville and e-Tiara. Foreign students and children of expatriates who are studying in these schools and colleges may prefer to stay in the secured comfort of a condominium.
The Tiaraville comprises of four blocks (two 21-storey blocks and two 19-storey blocks), 1,239 car park bays (one free covered bay per unit), four main designs (Type A 800 sq ft, Type B 880 sq ft, Type C 954 sq ft and Type D penthouse 2,000 sq ft. There are only eight penthouse units with three designs), 32 retail lots of 500 sq ft to 706 sq ft with proposed selling price from RM350,000.
Proposed facilities and amenities will include a multipurpose hall, CCTV car park, broadband Internet access, 24-hour security with secure access card, centralised SMATV, gymnasium with pool view, reading room, games room, management office, squash courts, car wash area and covered walkway to the KTM station.
Landscaping features will include a swimming pool, children's pool, sun deck, chit chat corner with gazebo, children's playground area, reflexology path, “secret garden” for selected individual units, “piano” musical fountain, vertical water screen wall with cascading water effect, koi pavilion, koi stream pool terrace, observation decks and outdoor fitness station.
Other amenities will include a cafeteria, nursery/childcare development centre, healthcare centre and housekeeping and laundry services.
Titijaya Group managing director Datuk Lim Soon Peng said the objective behind the planning of the Tiaraville was to create a healthy community where emphasis was on “health maintenance”.
“We have incorporated a health care centre within the development which will appeal to young and old alike,” he added.
Lim said the 30-year-old Subang Jaya has a significant number of aged residents living alone and they faced major problems such as loneliness, safety and security.
“Here at Tiaraville, we have found a one-stop solution to all these problems through our unique concept of health community living, security and accessible convenience literally at their doorstep in Tiaraville,” he said.
“The group's mission has always been to build innovative, affordable and quality properties that are completed in timely fashion and provide excellent service to all its customers,” he said.
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