Padini eyes higher overseas sales

Padini Holdings Bhd, owner of local fashion brands Padini and Vincci, is on the verge of a major overseas offensive that aims to have sales from abroad rising from the current 7% to 50% of total group revenue, executive director Chan Kwai Heng said. 

“We are seeking a balance between local and foreign sales. It may take some time to achieve, but it will be an inevitable move as the Malaysian market gets increasingly saturated,” he told reporters yesterday after the company’s EGM in Shah Alam.