SOUTH Korean cars are more affordably priced than other makes due to their lower cost of production and higher output volume, said Ahmad Ibrahim, director of Naza Kia Sdn Bhd, the franchise holder for the Kia marque in Malaysia.
“The Hyundai group has a production of 2.5 million units annually compared with Proton. The South Korean manufacturers have economies of scale so they are able to produce their products not at a cheap but more competitive price.
