COMBINING the American fast-food ambience with a menu pandering to the Asian craving for rice, Yoshinoya Food Systems (M) Sdn Bhd (Yoshinoya Malaysia) is gearing up to give the likes of Kentucky Fried Chicken and McDonald's a run for their money.
The master franchisor of Yoshinoya Restaurants in Malaysia, it would invest RM5mil over the next two years to set up at least 10 Yoshinoya outlets nationwide, and to have 30 outlets in the next five years, Yoshinoya Malaysia executive director Helen Khoo said yesterday.
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