MALAYSIA’S pioneer in branded ice-cream, Wall’s Ice Cream, plans to grow the local market by creating products that are in sync with changing consumer needs and lifestyle, said general manager J. V. Raman.
The company, the ice-cream arm of Unilever Holdings (M) Sdn Bhd, has been in the market for the past 38 years. It commands about 30% share of the local ice-cream market.
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