Homegrown brand with global potential


WHAT’S with those foreign-sounding names? Are Malaysian ones not good enough? Or is this an attempt to deceive?  

At the risk of being thrown out of the interview, that was the challenge posed to Padini’s down-to-earth managing director Yong Pang Chaun and its creative director C.Y. Cheong on the obviously European-slant of its key brands Padini and Vincci that sound like they come from Milan – when they are really from Shah Alam.  

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