XIAO En Life Plan Sdn Bhd, which launched its new bereavement care packages incorporating insurance plans in collaboration with ING Insurance Bhd yesterday, hopes to achieve RM15mil sales for the product in the next 12 months.
Xiao En Group managing director Frank Choo said 75% of sales would be collected and managed by its partner ING Insurance and the balance would go towards covering Xiao En's costs and distribution expenses.
The bereavement care package incorporated ING's insurance plan, Choo told reporters at the signing of a memorandum of understanding between Xiao En Life, ING Insurance and Phang Siang Yang Agency, (PSYA) which is the agent of ING, in Kuala Lumpur.
Xiao En Life is a subsidiary of bereavement care specialist Xiao En Group, the developer of Nilai Memorial Park.
There are two types of expenses involved in the packages, depending on the size of the bereavement services. The first one costs RM18,888 and the other RM24,888. The packages are for non-Muslims only.
“This new package is expected to be well received in that it will help grieving families in reducing their stress level and anxiety,'' he added.
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