THE moment is nigh. National car maker Perusahaan Otomobil Nasional Bhd (Proton), which for long had enjoyed the exclusive pricing allure in the country's automotive industry, needs to get set to take on a brutally competitive market once the barriers come down.
Proton chieftain Tengku Tan Sri Mahaleel Tengku Ariff, in his typical robust style, shrugs off the threat. But he was keen to talk to the media on Proton's strengths and strategy to rev up sales in a broader universe.
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