THE Association of Accredited Advertising Agents (4As) wants to see more reliable and regular data on the audience for television, which attracts 30% of the countrys total advertising spending.
Towards this end, it has formed a committee, which it chairs and includes the Malaysian Advertisers Association (MAA) and all TV broadcasters in Malaysia, to look into sourcing a TV audience currency that is trustworthy, consistent and acceptable to all users.
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