THE Association of Accredited Advertising Agents (4As) wants to see more reliable and regular data on the audience for television, which attracts 30% of the country’s total advertising spending.
Towards this end, it has formed a committee, which it chairs and includes the Malaysian Advertisers Association (MAA) and all TV broadcasters in Malaysia, to look into sourcing a “TV audience currency that is trustworthy, consistent and acceptable to all users.”
