IT was a year of celebration, and it was a year of despair. Such was 2002 for McCann-Erickson (M) Sdn Bhd, one of the country’s largest advertising agencies.
New York-headquartered McCann-Erickson Worldwide, which created memorable campaigns for clients such as Coca-Cola and MasterCard, celebrated its 100th anniversary in 2002. But rain fell on the Malaysian parade: the KL office failed to grab a single creative prize at the Kancil Awards last October.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
