McCann Malaysia set to boost creative profile

  • Business Premium
  • Saturday, 15 Mar 2003

IT was a year of celebration, and it was a year of despair. Such was 2002 for McCann-Erickson (M) Sdn Bhd, one of the country’s largest advertising agencies.  

New York-headquartered McCann-Erickson Worldwide, which created memorable campaigns for clients such as Coca-Cola and MasterCard, celebrated its 100th anniversary in 2002. But rain fell on the Malaysian parade: the KL office failed to grab a single creative prize at the Kancil Awards last October. 

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