Customers hold key to entrepreneurs’ success

ENTREPRENEURS can still succeed in a globalised economy dominated by large corporations as long as they focus on and meet the needs of their customers, said Jeffrey A. Krames, author of The Jack Welch Lexicon of Leadership. 

Krames, who is also the vice-president and editor-in-chief of publishing house McGraw-Hill's trade division, said during his lecture on Lessons on Leadership at Menara Star in Petaling Jaya yesterday that the common trait which transcended America’s most successful business leaders was their “obsession with success”. This inevitably translated into the need to meet customers’ expectations, he said.