What’s the deal with fee compensation?

ACCORDING to the president of the Association of Accredited Advertising Agents (4As), Khoo Boo Boon, some 130 agency folk – some with clients in tow – attended the half-day seminar about 10 days ago on the subject of implementing a fee-based system for agencies.  

As a follow-up on the first round held a year prior organised by the 4As, the turnout was encouraging, until Khoo said that 50 others were no-shows despite confirming their attendance. So much for taking an interest in trends that can affect your livelihood.