Vadeis’ N Chips targets 100 distributors, RM1.5mil sales


  • Business
  • Wednesday, 15 Jan 2003

FROZEN Indian food manufacturer Vadeis’ N Chips (M) Sdn Bhd expects to have 100 distributors nationwide and RM1.5mil sales by the end of this year. 

Managing director Puganeis Subramanian said the company was confident of achieving the target based on its initial research.  

“Currently we have 10 distributors in the Klang Valley and the public response to the (distributorship) plan has been very encouraging,” Puganeis told reporters after the launch of the Vadeis’ N Chips' distributorship plan and smart partnership programme with Puteri MIC in Kuala Lumpur last Wednesday. 

Puganeis Subramaniam showing some Vadeis'N Chips products.

The company would embark on promotional activities such as advertising and talk shows after the launch, she said. 

She also said the company, in collaboration with the Malaysian Agricultural Research & Development Institute (Mardi), had produced a range of frozen traditional Indian food that was both nutritional and commercially viable. 

“We want to make vadeis' bryani and a variety of curries and soups for Malaysian consumers and are in the process of creating a network of distributors to tap the huge potential this business offers,” said Puganeis.  

She also said Vadeis’ N Chips was working with Puteri MIC to help young Indian women become entrepreneurs under the smart partnership programme. 

“But the Vadeis’ N Chips distributorship plan is for anyone interested in having a business from home,” said Puganeis, adding that distributors had to undergo a six-month training course and provide RM20,000 capital outlay for storage equipment such as special freezers. 

She said the company would initially focus on the local market and increase its home-base distributorships for this year but hoped to open Vadeis’ N Chips outlets abroad in the future. 

“That would be our ultimate goal,” said Puganeis, adding that the global market for traditional Indian food was huge seeing that tandoori was a popular food in Britain. 

On the smart partnership programme, Puteri MIC national coordinator Datuk Anusha Santhirasthipam said it would help support the initiatives of the government to promote the consumption of local indigenous food, besides helping young Indian women achieve financial independence. 

“Under this programme, we secure special financing from institutions to assist Indian women (18-35 years old) to start a business,” she said, adding that other initiatives would be developed by Puteri MIC to help the Indian community to achieve a 3% corporate equity by 2010. Currently, it’s about 1%.  

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