YAHOO! Inc may have diversified into fee-generating services so as to reduce its reliance on advertising sales, but that does not mean the world's largest Internet portal is slowing down efforts to attract advertisers. In Malaysia, at least, it is clearly becoming more aggressive.
A few weeks ago, Yahoo! South-East Asia engaged e-marketing specialist Yellow Brick Road Sdn Bhd to be its exclusive advertising sales representative in Malaysia. While the latter is a new outfit set up only in October last year, its founders – Rene E. Menezes and Peter Yoong – are no newcomers to e-marketing.
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