KUALA LUMPUR: CIMB Group Holdings Bhd
is expanding its presence in ASEAN’s fast-growing affluent and wealth segment as part of its Forward30 strategy, intending to grow its wealth asset under management (AUM) two-fold and deliver stronger wealth and cross-sell revenue by 2030.
CIMB Group consumer banking chief executive officer Haniz Nazlan said the ambition is to enable the bank to sustain a non-interest income contribution between 33 per cent and 34 per cent.
He said that, with its strong presence and retail franchise across key ASEAN markets, CIMB comes from a position of strength and is well positioned to capture growth in the affluent wealth segment.
Haniz said that across ASEAN, the affluent population is growing at a robust pace, driven by rising incomes, entrepreneurship, and intergenerational wealth creation, and that their financial needs are becoming increasingly sophisticated.
"CIMB aims to deepen relationships with high-value clients through an integrated offering spanning wealth management, deposits, financing and investment advisory,” he said in a statement today.
Meanwhile, CIMB said expanding into affluent wealth forms a key pillar of its Forward30 ambition to grow its cash and deposits franchise, which provides a stable funding base while enabling the group to deliver higher-value cross-selling across investment products, lending and advisory services.
As at December 2025, the group’s cash strategy continues to demonstrate positive results. Total deposits and current account savings account (CASA) balances grew by 5.4 per cent year-on-year (y-o-y) to RM524.4 billion and 1.6 per cent y-o-y to RM224.1 billion, respectively, on a constant currency basis, bringing the CASA ratio to 42.7 per cent.
In January 2026, CIMB launched its Private Wealth in Indonesia, followed by Malaysia in mid-2026 and other markets during the year, to further strengthen its regional wealth management ambition.
Islamic wealth markets like Indonesia and Malaysia continue to outpace the conventional segment. Indonesia remains one of ASEAN’s most attractive long-term wealth markets, supported by strong economic fundamentals, a rapidly expanding middle- and upper-income segment, and rising demand for professional wealth advisory, the bank said.
CIMB believes ASEAN’s wealth landscape remains structurally underpenetrated, creating a significant opportunity for regional banks with strong local networks and advisory capabilities.
"With its presence across key ASEAN markets, CIMB is well-positioned to capture this growth while strengthening its customer franchise and delivering sustainable long-term value,” it added. - Bernama
