Baby Shark musical in Seoul swaps seats for interactive audience experience


SEOUL; Baby Shark, which has topped global YouTube views for 72 consecutive months, is coming to the Seoul stage in a musical where the audience helps create the music.

The Pinkfong Company said Monday that “Baby Shark Sound Play Musical” will open on Dec 2 at Yeongdeungpo Art Square in Seoul and run until March 28.

Billed as a “sound play musical”, the production has no assigned seats. Audience members will move through seven themed zones in a venue spanning about 790 square metres. Along the way, they will explore the secret corners of Baby Shark’s hideout with the cast and complete missions.

According to the company, the audience's voices will be incorporated into the show's music, turning spectators into participants who help complete the performance.

The show will feature a centrally controlled lighting system similar to those used at K-pop concerts. Each audience member will receive a “starlight mic” that changes colour in real time in sync with the show, much like a K-pop light stick.

The musical will also introduce new characters: the triplet younger siblings of Ollie the Baby Shark.

The story begins when a music box containing a song written by Ollie suddenly stops working. Ollie and friends then set out to recover the lost rhythm and melody and complete a special harmony.

“This musical is a new form of family entertainment in which the audience goes beyond simply watching the stage and completes the performance together by participating,” a company official said.

A merchandise pop-up store will also be open to visitors, regardless of whether they have tickets. According to the company, it will sell about 60 Baby Shark products, including magnetic plush dolls and light sticks.

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