HO CHIH MINH: The award-winning air carrier Vietjet has been named the Official Airline Partner of the four Asean United FC events – the Asean Hyundai Cup, Asean Club Championship Shopee Cup, Asean Women's MSIG Cup and Asean U-23 Championship.
The partnership was concluded by leading global sports marketing agency SPORTFIVE, the Asean Football Federation's (AFF) exclusive commercial partner.
Vietjet is a contemporary-era carrier founded with the mission of making air travel accessible to everyone.
Since launching its first flight in 2011, Vietjet has continuously expanded its network across Vietnam and internationally with more than 135 routes spanning Southeast Asia, Australia, Kazakhstan, India, China, Japan, South Korea, with further expansion into Europe on the horizon. With its distinctive red and yellow aircraft livery, Vietjet has become a familiar presence to travellers around the world, serving as a bridge for economic, cultural and social connectivity between countries and communities.
As the Official Airline Partner of the Asean United FC events, Vietjet will connect fans and destinations across Southeast Asia through the region's leading football competitions, kicking off with the Asean Hyundai Cup 2026, the jewel in the crown of Asean football and the region's biggest sporting event.
Through this partnership, Vietjet showcases the strength of its leading brand to create a more seamless customer experience, from air travel to bringing fans closer to the ASEAN United FC events across Southeast Asia, one of the world's fastest-growing travel markets, with convenient, modern and customer-centric services.
Major General Khiev Sameth, President, Asean Football Federation, said: "On behalf of the Asean Football Federation, I am delighted to welcome Vietjet to the Asean football family. As one of the region's leading airlines, Vietjet shares our belief in the power of connectivity to unite people and strengthen
communities.
In another announcement, Vikki Digital Bank was also announced as the Official Bank in Vietnam of the four main tournaments. The local market sponsorship was brokered by leading global sports marketing agency SPORTFIVE, the Asean Football Federation's (AFF) exclusive commercial partner.
Vikki Digital Bank offers digital financial services and products that combine digital convenience with an extensive network of branches and transaction offices nationwide. In addition, its all-in-one digital infrastructure is integrated into the ecosystem of VietJet, the newly unveiled Official Airline Partner of the Asean United FC events, to streamline and provide an offering to customers that consolidates travel and financial solutions with loyalty programme benefits.
As the Official Banking Partner in Vietnam of the Asean United FC events, Vikki Digital Bank offers fans a seamless suite of digital financial solutions that support greener travel.
Major General Khiev Sameth said: "This partnership reflects our shared belief in the power of connection. Vikki Digital Bank's commitment to making modern banking more accessible aligns with our vision of bringing people and communities together through football.
“Vietnam is home to some of the most passionate football fans in our region. Together with Vikki Digital Bank, we look forward to creating meaningful connections with supporters in Vietnam and across ASEAN, celebrating the unity, passion and spirit that define our beautiful game."
