TOKYO: Calbee, Inc. announced Thursday (July 9) that the company would resume full colour printing on the front of packages for some of its products starting at the end of July. Some of the products included in the change are its potato chips and Kappa Ebisen shrimp-flavored snacks.
The company changed to black-and-white printing on both the front and back of its packages in May due to concerns of a stable supply of printing ink, which is made from crude oil, following the escalation of tensions in the Middle East.
However, it has decided to partially resume full colour printing because the concerns have been alleviated, Calbee said.
While the front of some packages will go back to their normal full colour because “[the front] is important in conveying essential information about the product to the consumers,” the back will remain black and white for now, as curbing ink usage is still necessary, according to the company. - The Japan News/ANN
