Estika Medispa appoints New CEO — A doctor who built the establishment he was hired to lead

Dr Mohd Hanafi Abdull Habir steps up from COO to CEO at Estika Medispa after driving nearly 100 per cent sales growth in his first year — a result that made his appointment the obvious next step.

Estika Medispa Holdings has officially appointed Dr Mohd Hanafi bin Abdull Habir as its new Chief Executive Officer, elevating him from his previous role as Chief Operating Officer. The move is being read less as a leadership change and more as a natural progression — one the numbers had already pointed toward.

Under Dr Hanafi's leadership as COO, Estika Medispa recorded a sales increase of nearly 100 per cent within a single year. The growth was driven not by marketing spend alone, but by a systematic strengthening of internal S.O.P. and operational discipline rooted in a medical perspective — the same foundation the brand was built on.

Dr Hanafi's path to this appointment was anything but conventional. He began his career as a government medical officer before making the deliberate decision to leave the security of public service and build his own clinics. Over several years as a clinic entrepreneur, he accumulated the kind of operational knowledge that cannot be taught in a lecture hall or a hospital ward: how to build client trust, how to lead clinical teams, and how to grow a medical brand from the ground up.

When he joined Estika Medispa as COO, he brought that experience with him. The results followed quickly.

"I did not come to Estika Medispa to build a career. I came because I believed in what we were trying to build together. The trust placed in me today is a responsibility I will not take lightly," said Dr Hanafi

Estika Medispa founder Dr Abdul Haq Ab Wasa will continue to play a significant role in the company as Advisor and Executive Director. The company emphasises that this appointment represents a leadership expansion, not a transition out — positioning Estika Medispa with two experienced medical professionals at its senior level.

"Dr Hanafi does not just understand the strategy of this company. He understands its soul. That is why I had no hesitation placing this responsibility on his shoulders," said Dr Abdul Haq.

Alongside the leadership announcement, Estika Medispa is opening the first branch of Headspa Estika in Bayan Lepas, Penang, on 27 July 2026. The new concept is designed exclusively for women and will offer hair styling, salon services, hair treatment, scalp treatment, and hair loss treatment — marking Estika's first dedicated expansion into the hair and scalp care segment.

"Our success is not measured by the number of branches we open, but by the number of clients who return to us with growing trust. That will remain our measure," Dr Hanafi said.

For the record, Estika Medispa is a leading aesthetic medispa in Malaysia specialising in non-invasive beauty treatments grounded in medical expertise. Founded in 2015 by Dr Abdul Haq Ab Wasa, the brand operates 37 branches across Peninsular Malaysia, serving more than 120,000 clients. (For more information, visit www.estika.com)