Rising star Kidd Santhe continues to push the boundaries of regional Tamil hip-hop with his latest explosive single, “Naa Vera Level”, a cross-border collaboration with internationally recognised Chennai artist, Raavanaa Ram.
Released as the second single from Kidd Santhe’s highly anticipated upcoming studio album “Mr. Crorepati”, scheduled for release later this year, the track stands as one of the boldest artistic statements of his career to date.
“Naa Vera Level”, which translates to “I’m on another level”, is more than just a title, it is a declaration of confidence, ambition and identity, reflecting Kidd Santhe’s evolution as an artist while showcasing his willingness to break beyond the creative boundaries that have shaped his musical journey thus far.
Released under Kidd Next Door Productions in collaboration with Sony Music Entertainment Malaysia, the project has also secured international distribution support from Sony Music Entertainment India South specifically for this release. Backed by a platform with over 21.4 million YouTube subscribers, Kidd Santhe now becomes one of the very few Malaysian artists, and only the second after Balan Kash to receive distribution support on this scale.
“Naa Vera Level” brings together two powerful voices from across borders, Kidd Santhe from Malaysia and Raavanaa Ram from Chennai.
Formerly known as a motivational speaker, Raavanaa Ram rose to fame after finishing as the runner-up of Zee Tamil’s reality show “Single Pasanga” (India’s version of The Bachelor), where his rap talent first gained mainstream attention across India.
More than just a feature collaboration, the track represents a collision of cultures and street influences, merging the spirit of Malaysian Tamil hip-hop with the raw energy of Chennai street-rap into one explosive musical experience.
“I didn’t create this song to follow trends. I wanted to prove that we are capable of bringing our identity to the global stage without changing who we are. This isn’t just a song, this is who I really am, in the most honest version of myself,” said Kidd Santhe.
He added that the collaboration carries a meaning far greater than music itself.
“When Malaysia and Chennai come together in one record, it becomes more than just a collaboration. It is a meeting of culture, history and true street spirit. I’m proud to carry this energy beyond our borders.”
“Naa Vera Level” also marks Kidd Santhe’s first venture into the “Tamil Kuthu” genre, with the artist fully producing and composing the track himself.
Driven by Kidd Santhe’s infectious melodies and paired with Raavanaa Ram’s raw delivery, the track creates an atmosphere that feels like a street celebration exploding into a cinematic experience.
At the heart of the production lies a strong cultural foundation, elevated through the use of traditional Indian instruments including the udukai, thavil, jaldra, tuttari, salangai, tabla, urumee and tappu, blending heritage-driven sound with a modern musical approach.
With production, music video and marketing costs exceeding RM100,000, “Naa Vera Level” stands among the biggest and most ambitious projects in Kidd Santhe’s career so far.
More significantly, it also marks his first international release under the support of Sony Music Entertainment India South, opening doors to a much wider global audience. Directed by Parthiban Ravi and produced by Studio Shades in collaboration with Aiiagi Studios, the music video (MV) was filmed entirely in Chennai, India.
The customised auto rickshaws featured in the MV were specially engineered using components from cars, motorcycles and tractors, transforming them into unique racing machines that added authenticity and visual intensity to the project.
The production also featured high-risk stunt performances, explosions and strict safety measures throughout filming. Despite multiple technical and logistical challenges, the entire shoot was successfully completed within just 28 continuous hours.
Beyond the adrenaline-filled visuals, the auto rickshaw is portrayed as a powerful symbol of everyday life, representing more than five million drivers and families across India while contributing approximately 1.5 trillion Indian Rupees (USD18 billion) annually to the country’s transportation economy.
More than just a mode of transport, auto rickshaws represent the heartbeat of densely populated cities while reflecting the realities, struggles and stories of working-class communities and migrant workers. Through this lens, “Naa Vera Level” becomes more than just a song, it is a tribute to lives that are rarely celebrated.
“Naa Vera Level” by Kidd Santhe feat. Raavanaa Ram is now available for streaming on all major digital platforms worldwide.
