After flying off the toy shelves, China’s snaggle-toothed Labubu dolls will soon come alive on the big screen, with maker Pop Mart announcing a collaboration with Sony Pictures.
The movie, which is still in early development, will feature the fanged plushie monsters in a “live-action and CGI hybrid”, Beijing-based Pop Mart said yesterday.
The new film project, unveiled by Lung and director Paul King in Paris yesterday, will seek to capitalise on the dolls’ viral fame by bringing “Labubu’s whimsical world to the big screen”, Pop Mart said.
King will share scriptwriting duties with Tony Award-winner Steven Levenson.
Pop Mart said the collaboration marks a significant milestone, and promised “a unique cinematic experience with creative storytelling, artistic vision and enduring global appeal”.
A release date for the film has not yet been announced.
Created in 2015 by Hong Kong artist Kasing Lung, Labubus sparked a craze nine years later, with the “ugly-cute” charms adorning the handbags of celebrities such as Rihanna and Dua Lipa and sparking massive queues at stores around the world. — AFP
