Year of the Horse sees movie-inspired tourism surge in China


Photo: China Daily/Asian News Network

BEIJING/SHANGHAI (Xinhua): Blockbusters are doing more than leading the holiday box office at the beginning of the Year of the Horse in China -- they are reshaping holiday travel patterns, fuelling a nationwide boom in movie-inspired tourism.

According to online ticketing platforms, the total Spring Festival box office revenue (including pre-sales) has surpassed 4 billion yuan (about US$576 million) by Saturday, with the racing-comedy "Pegasus 3" topping the charts.

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