PHNOM PENH: Cambodia is moving to tap into the fast-growing Muslim tourism market through a new partnership with Indonesia, as the Ministry of Tourism steps up efforts to diversify visitor sources and strengthen the sector’s long-term resilience.
Tourism minister Huot Hak recently joined Indonesian ambassador Santo Darmosumarto to film a promotional video highlighting Cambodia as a Muslim-friendly destination that is warm, safe and trustworthy.
The video was shot at Preah Reach Troap Mountain, commonly known as Udong Mountain, a historic site that reflects the long-standing coexistence of Buddhism and Islam in Cambodia.
The initiative signals Cambodia’s growing readiness to court Muslim travellers, particularly from Southeast Asia, as part of a broader strategy to reduce reliance on traditional tourism markets and build a more inclusive and sustainable industry.
“This collaboration is a rare and valuable opportunity for Cambodia’s tourism sector,” said Hak.
“It demonstrates Cambodia’s preparedness to seize new opportunities and diversify tourism markets, especially the Muslim tourism segment, which has strong potential to complement our existing international markets,” he added.
Indonesia, the world’s largest Muslim-majority country, is seen by Cambodian officials as a key gateway to the wider Muslim travel market.
The joint video is intended to showcase not only Cambodia’s tourism assets but also its cultural openness and religious harmony, factors increasingly important to Muslim travellers.
According to the ministry, the promotion aligns with Cambodia’s push for sustainable, inclusive and resilient tourism development, particularly as the sector continues to recover and adapt to changing regional travel trends.
Ambassador Santo said the collaboration reflects shared values and people-to-people ties between Cambodia and Indonesia, while also encouraging Indonesian travellers to consider Cambodia as a welcoming destination, according to the ministry.
Preah Reach Troap Mountain, located about 40km from Phnom Penh in Ponhea Leu district, Kandal province, is one of Cambodia’s most important historical sites.
Beyond its Buddhist significance, the area is closely linked to the traditions and customs of Cambodian Muslim communities, making it a symbolic location for promoting interfaith harmony.
The naturally landscaped mountain is a popular destination for both domestic and international visitors, known for its scenic views, historical importance and tranquil atmosphere.
The ministry said similar initiatives would continue as Cambodia seeks to broaden its tourism portfolio and position itself more competitively within the regional travel market, particularly among Asean Muslim-majority countries. - The Phnom Penh Post/ANN
