Malaysian rapper, producer and songwriter Kidd Santhe returns with his explosive new single ‘Ambani Money’, the first step towards his upcoming concept album, 'Mr. Crorepati'.
This new era will see him moving from his early Malay rap days through a seamless blend blend of hip hop, Indian musical influences, and multilingual wordplay across English, Malay, Tamil, Punjabi, and Hindi.
With a growing international following and a reputation for pushing creative boundaries, Kidd unveils a new side of his artistry in ‘AMBANI MONEY’.
Fusing 2000s hip-hop drums, tumbi strings, and bold Punjabi energy, ‘AMBANI MONEY’ is a high-energy anthem bursting with confidence and cultural pride. Written, composed, and mixed by Kidd himself, the track was co-produced with Wongie, seamlessly blending tradition and modern hip-hop.
The single embodies the ambition and pride of a new generation of Malaysian Indian artists just like him, who are unapologetically claiming space while pushing creative and cultural norms. More than just a name, ‘Ambani’ serves as a metaphor for Indian excellence, generational wealth, and fearless confidence.
Partnering with an international label marks a major milestone for Kidd, one that underscores Sony Music’s confidence in his vision and its commitment to championing his work both locally and globally.
Managed by SVLTAN Management, this new chapter sees Kidd transition from a fully independent artist to one backed by a dedicated team, setting the stage for his upcoming ‘Mr. Crorepati’ album and solidifying his place as one of the leading voices in the Global Desi Hip-Hop movement.
The music video for ‘AMBANI MONEY’, directed by Vinoth Raj Pillai of The VRP Collective, brings the song’s energy to life, with Kidd stepping into the character of ‘Ambani’ and crashing a grand wedding in true Desi hip-hop fashion. It’s a cinematic celebration of wealth, confidence, and cultural pride.
“I want to represent us on a global scale,” says Kidd. “I want kids who look like me to feel proud, never shy about where they come from. ‘AMBANI MONEY’ is that fire, it’s our story, our sound, and our moment.”
‘AMBANI MONEY’ dropped on Oct 31 on all major streaming platforms, with the official music video premiering the same day on Kidd Santhe’s official YouTube channel.
