An employee mops the floor in front of a retail store selling black clothing to mourn the death of Thailand's former queen Sirikit, at a shopping mall in Bangkok on October 30, 2025. The government has declared a year-long mourning period for officials and urged the public to wear traditional Thai mourning colours of black or white for 90 days. (Photo by Chanakarn Laosarakham / AFP)
In a bustling Bangkok market, hundreds of wholesale vendors have been selling black clothing – several with hefty discounts – in honour of Thailand’s late former queen.
Rows of black T-shirts at a small stall hang near a banner reading “black shirts 40 baht” – a fraction of the usual price of 200 to 500 baht (RM26 to RM64) – drawing a steady stream of shoppers.
“We sell at this price so all Thais can wear black to pay respect to the queen mother,” said the business’s owner, Thanachote Siripadungdech, who launched the promotion shortly after the palace announced former queen Sirikit’s death.
Mourning period: A woman dressed in black to mourn the death of Sirikit walking past the former queen’s portrait displayed in Bangkok. — AFP
Sirikit, the mother of King Maha Vajiralongkorn, died on Oct 24 at the age of 93.
The royal family holds a central place in Thai society, with portraits seen in homes, offices and public spaces across the country.
Since Sirikit’s death, the government has declared a year-long mourning period for officials and urged the public to wear traditional Thai mourning colours of black or white for 90 days.
All black: Customers browsing for black clothing to mourn Sirikit’s death at a store in Bangkok. (Below) A display window at a retail store in a shopping mall in Bangkok features black and white clothing. — AFP
The commerce ministry has also warned businesses against price gouging and set up a hotline for complaints.
Some clothing stores in shopping malls and wholesale vendors have switched their stock to sombre hues, seeking to capitalise on the nation’s grief.
But Thanachote, 53, said he had lost a significant sum in the past week by selling shirts at least 100 baht (RM13) a piece below cost.
“I am stable in life now and I have no debts, so selling at a loss is fine by me,” he said.
“I just want to do something for the queen mother and the royal family,” added the vendor, who was dressed head-to-toe in black while fielding calls from suppliers in Thailand and China.
Customers browse for black clothing to mourn the death of Thailand's former queen Sirikit at a store in Bangkok on October 30, 2025. The government has declared a year-long mourning period for officials and urged the public to wear traditional Thai mourning colours of black or white for 90 days. (Photo by Chanakarn Laosarakham / AFP)
“They have worked so hard for Thailand. Now it’s my time to pay back,” he said.
Thanachote said he was giving away 200 shirts to senior citizens and low-income families.
Nupap Khiaochaiyaphum, a 57-year-old farmer from Khon Kaen province, said she was grateful for the two free black polo shirts she got from his stall.
“I love the monarchy, so I will wear this to mourn the queen mother,” she said.
People use escalators past a screen displaying a message to mourn the death of Thailand's former queen Sirikit, at a shopping mall in Bangkok on October 30, 2025. The government has declared a year-long mourning period for officials and urged the public to wear traditional Thai mourning colours of black or white for 90 days. (Photo by Chanakarn Laosarakham / AFP)
At another stall nearby, vendor Anut Pormsri and his assistant sat scrolling on their phones beneath a sign offering two black shirts for 100 baht.
“I used to sell a lot more,” Anut said.
“Now I am selling at a loss and hardly get any customers.”
He said the low prices are both “a tribute and a clearance (discount)” on a large backstock of black shirts emblazoned with the Thai character for number nine which were made to mourn the late King Bhumibol Adulyadej, known as “Rama IX”.
In memory: People using escalators past a screen displaying a message mourning Sirikit’s passing at a mall in Bangkok. (Below) A woman dressed in black to mourn Sirikit’s passing walking past her portrait displayed on a street in Bangkok. The government has declared a year-long mourning period for officials and urged the public to wear traditional Thai mourning colours of black or white for 90 days. — AFP
When Bhumibol, Maha’s father and one of the world’s longest- reigning monarchs, died in 2016, the country observed a full year of mourning.
At another stall, shop worker Chit Sopheak was selling shirts in various colours, including black, at regular prices, starting from 199 baht (RM25.60).
He also said sales have dropped this year and he has only sold around 50 shirts a day, compared to up to 400 daily during the previous royal mourning period.
“There is competition from online vendors,” he said. “The economy also isn’t good now.”
Analyst Pavin Chachavalpongpun, a former Thai diplomat and academic, noted a difference between the public mourning for Sirikit and the grief expressed for the late king, calling it “the clearest measure of how drastically Thailand’s political landscape has shifted”.
“Older generations and state employees maintain dutiful compliance – observing government mandates for black attire and periods of official grief,” he said.
But the national mood in the past weeks has reflected “institutional observance” more than “organic, profound sorrow”, according to Pavin.
Some vendors who spoke said their discounts were meant to express their personal appreciation and respect for the royal family.
“I am thankful to be born in their majesties’ era,” said Thanachote.
“I wasn’t born rich, but this kingdom gave me the chance to prosper.” — AFP
