An aerial view of Luang Prabang city. - Tourism Luang Prabang
VIENTIANE: Laos’ world heritage site of Luang Prabang has once again been recognised as one of Asia’s most popular holiday destinations, according to the Smart Travel Asia Best in Travel Poll 2025, reaffirming its reputation as a world-class tourism city that continues to charm travellers with its cultural authenticity and natural beauty.
The annual online poll, conducted from June to August by Smart Travel Asia, listed Luang Prabang among the top 10 Asian holiday destinations, alongside Bangkok, Tokyo, Bali, Chiang Mai, Seoul, Hong Kong, Phuket, Rajasthan, Taipei, Kyoto, and Danang/Hoi An.
