Park Jin-young will co-chair the presidential Commission on Pop-Culture Exchange. -SCREENGRAB FROM ASIANSOUL_JYP/ INSTAGRAM
SEOUL: Park Jin-young, founder and chief producer of K-pop powerhouse JYP Entertainment, has been tapped for a ministerial-level position on a new presidential committee launched to promote K-pop culture overseas, according to the presidential office on Tuesday (Sept 9).
Park, a singer-songwriter-turned-executive, will co-chair the presidential Commission on Pop-Culture Exchange, along with Culture Minister Chae Hwi-young.
The new presidential committee will work to promote South Korean culture abroad while expanding exposure to foreign pop culture in South Korea, presidential chief of staff Kang Hoon-sik said in a briefing.
Kang also described the 53-year-old Park as one of the most prominent figures in the industry, having spearheaded bringing the K-pop industry into foreign markets.
“Park has blazed the trail in exporting K-pop content to the United States, and now he has become a symbolic figure in the globalisation of K-pop industry,” Kang said.
In a social media post on Sept 9, Park pledged to push for practical government support for the K-pop industry and to expand opportunities for fellow artists.
Park was one of the ministerial-level figures nominated by President Lee Jae Myung, along with former minister of governmentlegislation Lee Seog-yeon, tapped as the new leader of the Presidential Committee of National Cohesion, and former lawmaker and architect Kim Jin-ai, who is to lead the Presidential Commission on Architecture Policy.
Apple CEO Tim Cook holding the new Apple iPhone 17 Pro and iPhone 17 Air at the Sept 9 Apple product launch event in Cupertino, California.
Lee also named attorney We Chul-whan as the chief of the National Election Commission.
Regarding the vice-ministerial level, Mr Lee named former three-time liberal lawmaker Kim Kyung-hyup as the chief of the Overseas Korean Agency and career civil servants Jung Goo-chang and Cho Sung-joo as vice-minister of gender equality and family and senior presidential secretary for personnel affairs, respectively, among others. - The Korea Herald/ANN
