Six-figure sales each durian season: Why Singapore durian sellers are now live selling on TikTok


Raay Lim started live-selling durians on TikTok in 2023. - Photo: ST

SINGAPORE: When Raay Lim started selling durians in May 2020 during the Covid-19 circuit breaker, he expected the long hours and physical toil, but not the non-stop yapping that would come to define his job now.

Growing up, communication was never his strong suit. He had a habit of stammering and stuttering, so a career as a live streamer was the furthest thing from his mind. He went into the durian business to facilitate conversations, not lead them.

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