BANGKOK: Thailand's foreign tourist arrivals dropped 6% in the first seven months of 2025, with the kingdom welcoming 19.29 million international visitors compared to the same period last year, according to figures released by the Ministry of Tourism and Sports.
The decline comes as regional competitors—particularly China, Japan, and Vietnam—intensify their efforts to capture the lucrative tourism market, with several nations positioning tourism as the cornerstone of their economic recovery strategies.
