Sony's Kenny Ong announcing the once-in-a-lifetime opportunity for aspiring singers during the singing contest at the ASR Festival.
The Ascott Star Rewards (ASR) Festival 2025 has officially kicked off at Central Town, MyTOWN KL Shopping Centre, transforming the heart of Kuala Lumpur into a vibrant hub of entertainment, travel perks, and lifestyle experiences.
And the search for the best singing talent is on. A major draw for this year's festival is the Sony Music Talent Showdown, where aspiring singers compete live via karaoke, and the winner will have the opportunity to sign a one-year recording contract with Sony Music Malaysia.
