Asean businesses bet on China's consumer power at top expo


HAIKOU: Mel Essentials, a Vietnamese fashion brand, captivated audiences with a unique runway show at the fifth China International Consumer Products Expo (CICPE) in south China, showcasing designs that blend minimalism, versatility and a shared Eastern aesthetic, Xinhua reported.

"Its styles adapt to work, life and ceremonial occasions -- this is where the cultural sensibilities of we Oriental countries converge," said Shang Liuqinshu, fashion show director at the CICPE that runs from April 13 to 18 in Haikou, capital of Hainan Province.

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China , CICPE , expo , Haikou , Asean

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