SINGAPORE/ HANOI/ BANGKOK (Bloomberg): Thailand may be fully in the spotlight, where Southeast Asian tourism is concerned. Its starring role in Season 3 of The White Lotus has supercharged vacationers’ (already high) interest.
But there’s a neighboring destination that’s one-upping it in terms of growth: Vietnam now ranks as the third-most-visited country in South-East Asia, with 17.5 million international arrivals in 2024, edging ahead of Singapore.
