China's policymakers are hoping new stores, launches and technologies will encourage people to loosen their purse strings. - LIANHE ZAOBAO
BEIJING: Before Supreme opened its first China store in Shanghai in March 2024, there were concerns that the New York-based skate brand was late to the game in China and would have issues enticing consumers, having missed the streetwear heyday.
As it turns out, they need not have worried.
