ICONIC Malaysian music group KRU, a household name in the local entertainment scene, has unveiled "Voodoo," the first single and music video from their latest album Kaset, which was announced last month.
Exclusively dedicated to regional music fans, the release rekindles the nostalgia of KRU's golden era while maintaining the group’s signature sound rooted in Pop Dance, Hip-Hop, and R&B.
Penned by the trio—Norman, Yusry, and Edry Abdul Halim—Voodoo is a testament to their evolution, showcasing mature vocal performances, exceptional songwriting, and cutting-edge music production.
The track narrates the thrilling yet perplexing emotions of a man captivated by an extraordinary woman’s magnetic charm.
Adding to its allure, the music video for Voodoo presents a fictional "prequel" to KRU’s illustrious career, taking fans back to the early 1990s, before their debut album’s release in 1992.
More significantly, KRU has made history as the first local act to integrate artificial intelligence (AI) technology to create their digital twins for a music video, underscoring their reputation as trailblazers in the Malaysian entertainment industry.
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“Voodoo holds a special place in our hearts—not only as our first new release after a six-year hiatus but also as a milestone for the local music industry. By incorporating AI technology into our music video production, we are taking a bold step forward.
"We hope this song resonates with today’s music fans and serves as an invitation for them to reconnect with us at the Kaset concert next year,” the group shared.
Voodoo, a dance pop number, is the trio's first song that uses AI for its music video.
The video features a supernatural and somewhat scary story of a boyband played by themselves in AI form which is manufactured in a secret laboratory back in the 1990s, by a psychotic female scientist.
The video is partly inspired by Stephen King movies and depicts Norman, Yusry and Edry as young "Frankenstein monster teen idols" who immediately come to life and display superb singing and dancing skills.
According to Kenn Yong, the Voodoo MV features generative AI technology to produce digital twins (Digital Twin) of the trio of siblings.
That makes them the first Malaysian artists to introduce a new era of music video production using AI technology. The introduction is also not just a song but also the opening of a new chapter for the country's entertainment industry. Voodoo's songs can now be heard via all digital streaming platforms including Spotify.
Voodoo is now available on all major digital streaming platforms, including Apple Music, Spotify, Deezer, and KKBox. Fans can also look forward to the music video’s release on KRU’s official YouTube channel, krubros, coming soon.
Stay updated on all things KRU by following their official Facebook, Instagram, TikTok, and YouTube accounts.
A QUICK TAKE
Credits:
Song:Voodoo
Artist: KRU
Composers & Lyricists: Norman Abdul Halim, Yusry Abdul Halim, Edry Abdul Halim
Producer: Edry Abdul Halim
Publisher: KRU Music Sdn. Bhd / Universal Music Publishing / DD Music Sdn. Bhd
