Man in China obsessed with KOL spends US$550,000 on gifts, hopes she will call him ‘brother’


BEIJING (SCMP): A man in China became the target of ridicule on mainland social media after spending over 4 million yuan (US$550,000) on tipping a live-streaming anchor, all in a desperate attempt to hear her call him “brother”.

He resorted to eating plain steamed buns to survive amid his financial ruin.

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China , KOL , brother , spending , theft

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