A lucrative trade for some businesses, online live-stream shopping takes off in Singapore

Patrick Low (second from right), who runs 10 live-stream platforms, has roped family members in to help, including (from left) his daughter-in-law Evangeline Calista, his son Ryan Low and his wife Tan Siew Hua. - ST PHOTO: GIN TAY

SINGAPORE (The Straits Times/ANN): As the live-streaming trend gains ground, entrepreneurs such as Patrick Low are seizing the opportunity to harness its potential for sales.

Often clad in a T-shirt and bermudas on camera, the 47-year-old charms his audience with his brand of charisma and quick wit, from the moment he hits the “live” button on his mobile phone.