Prism+ air-con ad deemed ‘greenwashing’ by Singapore watchdog; company defends it as ‘tongue-in-cheek’

The advertisement was in the form of a video that featured influencer Wendy Cheng, better known as Xiaxue, on a mission to “save the earth”. - PHOTOS: FACEBOOK AND INSTAGRAM OF PRISM

SINGAPORE: Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners.

This marks the first time the Advertising Standards Authority of Singapore (Asas) has found a company in breach of the advertising code for greenwashing, or marketing that exaggerates the sustainability of a product.