Pavilion promotes Hanoi products in Australia

Foreigners visit the 'Hanoi-Vietnam' pavilion at the Home Show exhibition in Sydney, Australia. — VNA/VNS

SYDNEY (Vietnam News/Asia News Network): The "Hanoi-Vietnam" pavilion introduced products and brands of Hanoi and Vietnam at the Home Show exhibition, a major event in the furniture industry, taking place from Oct 13-15 in Sydney, Australia.

The trade promotion event was jointly organised by the Hanoi Department of Industry and Trade, the Consulate General of Vietnam in Sydney, and the Vietnam Trade Office in Australia.

Speaking at the event, Tran Thi Phuong Lan, Acting Director of the Hanoi Department of Industry and Trade, highlighted Australia as a market with a lot of potential.

“Vietnam and Australia are currently one of each other's leading trading partners. Therefore, through this event, Hanoi businesses, especially businesses in the fields of handicrafts, furniture, wooden furniture and stone, which faced difficulties in exporting due to the Covid-19 pandemic, will find new cooperation opportunities to boost Hanoi's export turnover in the near future,” said Lan.

The event aims to implement the Project on Promoting Vietnamese Enterprises to directly participate in foreign distribution networks until 2030; and the project of "Mobilising overseas Vietnamese to participate in introducing and consuming products and developing distribution channels for Vietnamese goods abroad in the period 2020-2024".

The activity aims to support businesses, producers, and exporters of goods and services in Hanoi to display and introduce their products and services, and strengthen the promotion of brands and products of Hanoi in particular and Vietnam in general to Australia and international customers at the exhibition.

The event is expected to promote opportunities to export goods and bring products into distributing channels in Australia, maintain and expand key export markets, find customer partners, and develop international markets.

The event is also an opportunity for Hanoi to promote and introduce the city's opportunities to promote investment, trade and tourism in the "land of Kangaroos".

The pavilion displayed various products, such as brick and stone; smart homes; mechanical tools and grills; wooden models for kitchen cabinets; plastic products for household use, and ceramics.

Hanoi businesses also attended sideline forums and seminars to bolster their professional knowledge about building international brands, ways to promote products, and design trends for interior products.

Ha Thi Vinh, President of Hanoi Handicraft Village Association and director of Quang Vinh Ceramics Company Limited, said that the event was a "golden" opportunity for Hanoi businesses in particular and Vietnamese businesses in general to return to the Australian market.

Vinh added that Quang Vinh Ceramics currently has about 10 import partners in Australia. She hopes that through this exhibition, Quang Vinh Ceramics will meet more potential customers in this Oceania market.

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Vietnam , Australia , Hanoi , products , trade , furniture


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