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MANILA (Philippine daily Inquirer/ANN): What makes a brand valuable? What makes it stand out among the millions of food and beverage (F&B) brands battling for the consumer’s attention?
For 2023, Coca-Cola retained its top position as the world’s most valuable and strongest nonalcoholic beverage brand, based on the ranking made by Brand Finance, a leading global brand valuation consultancy. Valued at US$33.5 billion, Coca-Cola continues to reign supreme, thanks to its global familiarity and reputation.
