Men now don lingerie in live stream shopping channels after China bans female models


To keep their businesses going, Chinese entrepreneurs used male models as a workaround. - PHOTOS: SCREENGRAB FROM DOUYIN

BEIJING, March 11 (The Straits Times/ANN): Chinese businesses have turned to men to model lingerie on cyberspace after China banned women from showcasing undergarments online.

Dressed in push-up bras, tight-fitting corsets and lace-trimmed nightgowns, the men confidently hawked the apparel in several live stream videos.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
China , Male Models , Lingerie , Wear , Female Models , Banned

Next In Aseanplus News

Asean News Headlines at 10pm on Sunday (Dec 28, 2025)
Thai and Cambodian foreign ministers arrive in China for trilateral talks
Taking no chances - Road closures, enhanced security for New Year festivities in Singapore
Beyond physical damage, floods leave deep emotional wounds in Indonesia's Aceh
Thailand sees the ceasefire with Cambodia as a strategic move and not a retreat
China teacher suspended for cursing at noisy pupils, hoping they would catch the flu
Philippine live births fall to around 1.36 million in 2024
Vietnam to provide free HPV, pneumococcal vaccines for children from 2026
Millions of Afghans face hunger as aid cuts deepen a humanitarian crisis, says UN humanitarian chief
Thais, Cambodians fear returning home despite border truce

Others Also Read