Men now don lingerie in live stream shopping channels after China bans female models

To keep their businesses going, Chinese entrepreneurs used male models as a workaround. - PHOTOS: SCREENGRAB FROM DOUYIN

BEIJING, March 11 (The Straits Times/ANN): Chinese businesses have turned to men to model lingerie on cyberspace after China banned women from showcasing undergarments online.

Dressed in push-up bras, tight-fitting corsets and lace-trimmed nightgowns, the men confidently hawked the apparel in several live stream videos.