Young Thais urged to eat more rice as records show slump in demand


BANGKOK (The Nation/Asia News Network): The Commerce Ministry has launched a campaign calling on young Thais to eat more rice after a recent study showed that the consumption of rice in Thailand has plummeted.

“In 2018, the rate of rice consumption among Thais, particularly the younger generation, dropped from 100 kilos per person per year to 72kg per person per year,” said Udom Srisomsong, deputy director-general of the Department of Internal Trade.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Thailand , rice , young

Next In Aseanplus News

Woman ordered to pay S$975,000 in costs to two Singapore hospitals after losing suit over amputation of mum’s leg
Two probable causes behind Thailand's Rama II crane collapse: carelessness likely
16 weeks’ jail for man who smuggled five Pomeranian puppies from Malaysia into Singapore in car boot
Asean News Headlines at 10pm on Friday (Jan 16, 2026)
North China farmers pay heavy price this winter for Beijing’s clean air success
China, Canada reach 'landmark' deal on tariffs, visas
UK teenager who praised Southport murderer jailed for possessing al Qaeda manual
Local actress Nadia Kesuma reported missing after arriving in Jeddah
Bukit Aman to follow PM's freeze directive, says IGP
Malaysiakini editor meets Umno leaders on AGM sidelines, apologises for social media blunder

Others Also Read